Let’s take Valentine’s Day as an example.

Around that time every year, our social media feeds become saturated with similar visuals, someone in a red dress, holding a drink, smiling next to a heart-shaped dessert. It’s a formula that’s meant to spark emotion and set the mood, but more often than not, it leaves people asking the same question what is the actual experience going to be like?

Because today’s diners are looking for more than a photo. They want to know what the evening will feel like from the moment they arrive to the moment dessert is served.

Here’s what helps them decide:

– What’s the setting like? Is it romantic, lively, or relaxed? Stay true to the atmosphere your space naturally offers. Not every Valentine’s Day needs candlelight and violins. Different guests seek different vibes. Some want a laid-back evening with laughter and upbeat music, while others prefer something more intimate. Be authentic because there’s an audience for every kind of mood.

– What’s the music like? Is it loud and energetic or soft and soothing? This small detail can make or break the guest experience, especially during special occasions.

– Is parking convenient? This often-overlooked aspect has a big impact. You don’t want guests arriving flustered before the experience even begins. If your location is tricky to find or access, consider posting video directions on stories or reels. A little effort here goes a long way.

– What kind of crowd usually shows up? People like to know if the vibe is more family-oriented, couples-only, or a lively social scene. Show this visually in your content so expectations are clear.

– What’s actually on the menu? Go beyond the star dish. Show off your starters, mains, and especially desserts. In the UAE, nearly 80 percent of diners enjoy dessert multiple times a week so yes, they’re paying attention. This isn’t an afterthought. It’s a real hook.

And while Valentine’s Day is still a while away, this mindset applies to all types of promotions. Whether you’re preparing for a weekend brunch, a cultural theme night, or a seasonal menu launch, the principles remain the same.

Before you hit “post,” take a step back and review:

Does your social feed reflect the full dining experience? Are you showcasing your ambiance, your food, your energy and not just isolated product shots?

– Are your Highlights organized and helpful? Add sections for menus, interiors, events, desserts, and frequently asked questions. And please, update them. If you’re still showing a 3D walkthrough your designer created three years ago, it’s time to refresh. Own your space the way it feels today.

– Is your Google Maps listing accurate? If your location is tucked away or in a confusing area, make it easier for guests. Add a reel or pinned story with walking or driving directions. It shows care and removes one more barrier.

– Are your menus and event info up to date? Especially for recurring experiences like brunch, themed nights, or happy hour. If guests are searching, don’t make them work for it.

– Are your automated replies helpful? Questions like “What’s the brunch menu?” or “Do you have special offer?” are asked all the time. A quick automated reply can save your team time and give guests immediate answers.

– Are you staying true to your identity? You don’t need to be everything to everyone. Focus on your core vibe and execute it well. That said, don’t be afraid to experiment. Even an English pub can host a Latino night if the energy fits because exploration is part of hospitality.

Your Instagram is often your first impression. And when it’s intentional, up to date, and built with the guest journey in mind, it does the quiet work for you. It answers questions, sets expectations, and most importantly, helps people decide “This looks like somewhere I want to be.”

Want expert help to get there?
kimberly@social-savoir.com
+971 52 994 0577
IG: @socialsavoir_fnb